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Nevertheless, phone sex should not be confused with prostitution wherein money is exchanged for real life sexual services or physical interaction.The editor of High Society magazine, Gloria Leonard, is credited with being one of the first people to use "976 numbers", then "900 numbers" for promotional purposes and soon as a revenue stream in the adult industry.
When the Internet got relatively mature, sale of any sexual service not involving a minor could be made to anyone not a minor.
Leonard convinced magazine owner Carl Ruderman to purchase more of these numbers and the business began to be successful using the magazine to promote the service.
Leonard herself was surprised at the success of these numbers.
The incentives for providers were then reversed; rather than earning money from keeping the customer on the line (orgasm delayed), they earned more from bringing the caller to orgasm quickly, so as to move on rapidly to another call.
Unused minutes were rarely usable on a second call.
By the end of the 1980s, nearly all of the major local phone companies in the United States, plus the major long distance carriers, were actively involved in the adult chat line business.
The telephone companies would provide billing services for chat line companies.Originally phone sex services consisted of a managed network of dispatchers (live or automated) and erotic performers.Performers would come to a studio where they received a cubicle, coaching, and cash incentives to keep callers on the line longer.If a customer disputed a charge, the telephone company would usually “forgive” the charge but block the caller from calling any other chat lines.By 2007 only Verizon, Sprint and AT&T remained in the chat line business in the U. By 2007 Verizon and MCI had merged and only a few chat line companies remained active as a result.Software platforms were custom written to handle money collection and transfer, connecting caller and sex worker though neither could see anything but the platform's phone number, and metering the connection.