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She was a private equity fund manager at the time – now she’s a venture capitalist – and he was an executive director of equity derivatives at Morgan Stanley.The charming, slightly geeky former investment banker might not seem like an obvious candidate to be a font of knowledge about the dating world, but he is an avid reader of psychology books and, as he says, “the stats never lie”.
“It’s getting more popular every year and we are even thinking perhaps we should develop a separate app due to the high demand,” says Li.That’s according to Dr Song Li, founder of Zhenai.com, one of China’s biggest matchmaking sites – who apologises if his findings may not seem “politically correct”. Professors at the University of Hong Kong or a university in the UK or US might be interested in using our data to study the psychology of love,” says Li, who has the infectious enthusiasm and quirky personality commonly seen among bona fide serial entrepreneurs.“I’d love it if our data could contribute to society.” He’s not kidding about the volume of data.Li has studied the relationship between a member’s monthly salary and how many winks they receives.“You can almost very accurately calculate for every 1,000 yuan salary increase how many more winks he will receive,” he says.“A lot of people are saying leftover women can’t find a man, but mostly it’s because she sets very high standards; she doesn’t want to compromise,” says Li.
The matchmaking service claims a success rate of 78 per cent – this is based on the number of couples who tell their matchmaker they want to be “exclusive” with their date, meaning that their profile is hidden on the site.For women, salary doesn’t affect how many winks they receive – until they earn 50,000 yuan or more, when they see the number of winks tail off slightly.Sharing other insights into Zhenai.com’s data, Li says that on average, women prefer men who are three years older than them, while men seem to prefer women three years younger than them, but that changes the wealthier the men are.offers two broad services: one is what Li calls a “self-service dating service” where members pay 400 yuan (US) a year to browse members’ profiles, chat and arrange dates; the other is a more exclusive offline, face-to-face matchmaking service that costs 4,000 yuan for six months.The self-service platform allows members to send each other digital “winks”.The matchmaker does a lot more than just introduce people, she – and it’s always a woman as apparently both men and women feel more comfortable discussing their romantic life with a woman – is also responsible for “managing expectations”, solving misunderstandings and serving as a middle person to ask embarrassing questions.