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Cindy paired the summer piece with a white top that featured a billowy fit with an elastic hemline and crocheted design.
To increase buzz around the DVD & Blu-ray release of Entourage the movie, Playboy developed a socially-driven digital marketing program to capture guys’ attention by giving them the chance to live like a VIP for one weekend in Hollywood —with Playmates included.The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.The program organically integrated key brand messaging and product placement.She also hit the runway for Versace, Valentino, Saint Laurent, Fenty Puma, Moschino, Marc Jacobs, Chanel, Prada, Coach, Alexander Wang Burberry and Fendi - during New York, London, Paris and Milan Fashion Week. Her teenage daughter Kaia Jordan Gerber, who is repped by IMG Models, made her runway debut in September at Raf Simons' Calvin Klein Collection show during New York Fashion Week; seen on September 22 during Milan Fashion Week at the Vogue Italia bash Cindy hit back at critics who say Kaia is too young to model at 16, noting that she is more worried about her behind the wheel.
She told People magazine: 'My daughter just got her driver’s license.
And decades later, Cindy Crawford is still working the camera, this time for a Love Magazine shoot in Santa Monica, California.
The 51-year supermodel flaunted her toned legs in Adidas shorts, teamed with a floral emblazoned coat for the Thursday shoot.
The program was complemented by a variety of digital, event and social activations.
Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.
Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.